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Years in the industry
0M+
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Users impacted
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Acquisition increased
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Lower churn
"Working with Petra has been an absolute pleasure. What sets her apart is her clarity of vision, she brings well-founded opinions and a decisive perspective to the table, which proved invaluable in steering our project to a successful outcome. She doesn't just execute; she thinks along, challenges where necessary, and ultimately delivers. We recommend her wholeheartedly and without reservation."
Patrick Rissi
CEO & Co-founder of arvy
FinTech
B2B & B2C
Web redesign
CRO
Copywriting
UX strategy
Active users
User engagement
No-code
B2B
SaaS
Product design
Web redesign
How UX-driven feature design reduced churn by 23% at a product adoption SaaS
Reduced churn
User acquisition
Shopper marketing tool
Product design
Mobile app
Designed for P&G to drive purchase intent and retail conversions - Turning users into active savers through product design
App store rating
Uplift in sales
PropTech
CRO & UX audit
CRO driven redesign
A CRO audit that uncovered a misrouted CTA hiding the true scale of a conversion problem and a mobile-first redesign to fix it.
Over thousands clicks on a CTA, only 0.65% registrations. Nobody had noticed.
Optimize websites, messaging and user journeys to increase conversions and generate more qualified leads.
Landing pages
CRO & UX audit
Website redesigns
Product design
Create onboarding experiences users actually complete.
Reduce friction, improve first impressions and help new users reach value faster.
Product UX
Onboarding
User flows
Mobile Apps
Web apps
Keep users engaged long after sign-up.
Improve usability, engagement and retention with data-informed product design.
Feature design
UX Improvements
Research
A/B testing
User testing
Build systems that help your team move faster.
Design systems, scalable UI libraries and collaboration between product and engineering.
Design systems
Components
Documentation
Whether you need clarity, execution, or an ongoing design partner, choose the engagement that matches your current stage of growth.
UX & CRO Audit
ONE-OFF
Uncover what's preventing users from converting and receive a prioritized roadmap with practical recommendations to improve your product or website.
Full UX & conversion funnel analysis
Friction points mapped across your funnel
Issues prioritised by impact
Actionable recommendations, not vague suggestions
Loom walkthrough explaining everything
Monthly Product Design
1 Slot available
ONGOING
UX/UI + CRO design
Web & Product design
Avg 48-72 hour turnaround
Unlimited requests
Direct Slack collaboration
1 request at a time via Trello
Strategic partner included
Pause or cancel anytime
Design project
ONE-OFF
Clearly defined scope
Fixed timeline
3 revision rounds
Strategy and UX included
Milestone updates
01
I’m not sure what I need. Where should I start?
If you know something isn’t performing but you’re not sure why, start with the UX & CRO Audit. I’ll uncover the biggest opportunities across your customer journey and give you a clear roadmap of what to improve first.
Already know what needs to change? A Product Design Project or Continuous Growth Partnership may be a better fit.
02
How is subscription different from hiring a full-time designer?
A full-time senior designer costs €50,000-100,000+ a year, before benefits, onboarding, and the risk of a bad hire. With the subscription you get senior-level UX and CRO work for a flat monthly rate, with no commitment beyond 7 days notice. You can pause when things are quiet and ramp up when they're not.
03
How quickly can we get started?
For audits, I usually start within a few days and deliver findings based on the agreed scope.
For Product Design projects, you’ll receive a clear scope, timeline and proposal after our initial call.
For ongoing support, onboarding takes around 48 hours so we can start working on your priorities quickly.
04
Can you work with our existing product or design team?
Absolutely. I can work independently or alongside your existing product, marketing and development teams, bringing an outside perspective, challenging assumptions and helping turn business goals into better user experiences.
05
Do you only work with SaaS companies?
SaaS and digital products are where I create the most value, but I also work with B2B, fintech, e-commerce and service businesses where conversion and user experience directly impact growth.
If your users need to sign up, buy, book, enquire or adopt a product, there’s usually something worth optimizing.
06
How do you measure whether the design is working?
I connect design decisions to the metrics that matter to your business, conversion, activation, engagement, retention, acquisition or another meaningful KPI.
The goal isn’t simply to make the experience look better. It’s to improve what users actually do.
07
Can you help implement the recommendations from an audit?
Yes. Your team can implement the roadmap internally, or I can turn the recommendations into designs through a Product Design Project.
If you need continuous optimization, testing and product support, we can also work together through a Continuous Growth Partnership.
08
What do I need to get started?
Not much. Tell me what you’re working on, what you’d like to improve and share your product or website.
I’ll help determine the right next step from there.
