Turn more visitors into customers through conversion-focused product design.

Turn more visitors into customers through conversion-focused product design.

Turn more visitors into customers through conversion-focused product design.

I work with startups and product teams tired of redesigns that look better and change nothing. 10+ years of UX/UI and Product design, pointed at the metrics that actually move. UX, UI, and CRO under one roof!

I work with startups and product teams tired of redesigns that look better and change nothing. 10+ years of UX/UI and Product design, pointed at the metrics that actually move. UX, UI, and CRO under one roof!

I work with startups and product teams tired of redesigns that look better and change nothing. 10+ years of UX/UI and Product design, pointed at the metrics that actually move. UX, UI, and CRO under one roof!

Trusted by teams at

Trusted by teams at

Trusted by teams at

FEATURED PROJECTS

Refined projects with purpose

Refined projects with purpose

Refined projects with purpose

arvy

arvy

Industry:

FinTech

Scope:

Web redesign, CRO, Copywriting

+55%

+55%

Active users

Active users

+167%

+167%

User engagement

User engagement

Turning an unclear value proposition into a conversion-focused website for a Swiss fintech startup.

Web redesign, CRO and copywriting for arvy
Product design and web design for Candu

Candu

Candu

Industry:

Tech; No-code; Digital adoption platfrom

Scope:

Product design | Web design

-26%

-26%

Reduced churn

Reduced churn

+18.5%

+18.5%

User acquisition

User acquisition

How UX-driven feature design reduced churn by 26% at a product adoption SaaS

La Cuponera

La Cuponera

Industry:

Brand-owned shopper marketing tool

Scope:

Product design | Mobile app design

4.6★

4.6★

App store rating

App store rating

+24%

+24%

Uplift in sales

Uplift in sales

Designed for P&G to drive purchase intent and retail conversions - Turning users into active savers through product design

Web redesign, CRO and copywriting for arvy
Mobile app design for Procter&Gamble
CRO&UX audit client, CRO redesign

🔒 Confidential client

🔒 Confidential client

Industry:

PropTech; Rental marketplace platform

Scope:

UX & CRO audit; CRO driven web redesign

A CRO audit that uncovered a misrouted CTA hiding the true scale of a conversion problem and a mobile-first redesign to fix it.

"Working with Petra has been an absolute pleasure. What sets her apart is her clarity of vision, she brings well-founded opinions and a decisive perspective to the table, which proved invaluable in steering our project to a successful outcome. She doesn't just execute; she thinks along, challenges where necessary, and ultimately delivers. We recommend her wholeheartedly and without reservation."

"Working with Petra has been an absolute pleasure. What sets her apart is her clarity of vision, she brings well-founded opinions and a decisive perspective to the table, which proved invaluable in steering our project to a successful outcome. She doesn't just execute; she thinks along, challenges where necessary, and ultimately delivers. We recommend her wholeheartedly and without reservation."

"Working with Petra has been an absolute pleasure. What sets her apart is her clarity of vision, she brings well-founded opinions and a decisive perspective to the table, which proved invaluable in steering our project to a successful outcome. She doesn't just execute; she thinks along, challenges where necessary, and ultimately delivers. We recommend her wholeheartedly and without reservation."

Patrick Rissi

CEO & Co-founder of arvy

Services that supercharge your business.

Services that supercharge your business.

Services that supercharge your business.

01

01

Product design

Product design

Product design

From early-stage concepts to fully-built design systems. I work with SaaS, B2B & B2C teams on the full product design cycle = research, wireframes, UI, and handoff.

Web & app design

Design system

Research & Strategy

+more

02

02

UX & CRO audit

UX & CRO audit

UX & CRO audit

Not sure why users drop off, hesitate, or don't convert? I audit your product or website across UX, copy, and conversion strategy, and hand you a clear, prioritized list of what to fix and why.

SaaS products

Websites

Landing pages

+more

03

03

Redesigns with CRO focus

Redesigns with CRO focus

Redesigns with CRO focus

Your product or website has a conversion problem. I find it, fix the UX, and redesign with growth in mind, so more of your visitors actually do what you want them to do.

Full-site redesign

Landing pages

Multiflow steps

+more

Is this a fit?

Is this a fit?

Is this a fit?

I'd rather tell you upfront than waste a call. Here's who I do my best work for and who I don't.

I'd rather tell you upfront than waste a call. Here's who I do my best work for and who I don't.

I'd rather tell you upfront than waste a call. Here's who I do my best work for and who I don't.

This works best if you:

Have a product or site that isn't converting the way it should and want to know why

Are building something new and want it designed to convert from the start

Want design tied to a measurable result, not just a fresh look

It's probably not a fit, if you:

Need pixels pushed with no say in strategy

Want brand or identity work only, with no product or conversion goal

Want the cheapest option over the most effective one

CRO & UX AUDIT

Find out what’s killing your conversions!

Find out what’s killing your conversions!

Find out what’s killing your conversions!

Start free: a mini audit with 3 specific fixes you can act on today. Want the full picture? The complete audit maps every conversion leak and hands you a prioritized plan from €650

Start free: a mini audit with 3 specific fixes you can act on today. Want the full picture? The complete audit maps every conversion leak and hands you a prioritized plan from €650

TESTIMONIALS

What my clients say

What my clients say

What my clients say

Petra didn't just redesign our site, she fixed what was actually broken. Data-driven, thorough, and focused on results. The new site is modern, bilingual, and built to convert. Exactly what we needed.

Petra didn't just redesign our site, she fixed what was actually broken. Data-driven, thorough, and focused on results. The new site is modern, bilingual, and built to convert. Exactly what we needed.

Bastian Stümper

Founder at Vertical Ropework

Petra has strong expertise in design systems and tech stacks, quickly became a valuable part of the team. Her work contributed to a more cohesive UX and improved conversion flow.

Judy Fletcher

Project Manager at Stolon Superfoods

Petra has strong expertise in design systems and tech stacks, quickly became a valuable part of the team. Her work contributed to a more cohesive UX and improved conversion flow.

Judy Fletcher

Project Manager at Stolon Superfoods

Petra has strong expertise in design systems and tech stacks, quickly became a valuable part of the team. Her work contributed to a more cohesive UX and improved conversion flow.

Judy Fletcher

Project Manager at Stolon Superfoods

Petra brought strategic thinking and sharp execution to every stage, from UX design to high-fidelity prototyping. Delivered with clarity and precision, and I'd confidently bring her back for future projects

Trent Doney

Founder at Particular Paws

Petra brought strategic thinking and sharp execution to every stage, from UX design to high-fidelity prototyping. Delivered with clarity and precision, and I'd confidently bring her back for future projects

Trent Doney

Founder at Particular Paws

Petra delivered exceptional work with meticulous attention to detail and a genuinely collaborative approach to feedback. She's the kind of designer you want on your team.

Shen Lu

Design lead & Co-founder at Irismed

Petra delivered exceptional work with meticulous attention to detail and a genuinely collaborative approach to feedback. She's the kind of designer you want on your team.

Shen Lu

Design lead & Co-founder at Irismed

It was great working with Petra. She combines strong skills with clear, responsive communication, and her support throughout our project was invaluable. I'd recommend her without hesitation.

Mirjana Dimitrov

COO & PM executive at JustSnap

It was great working with Petra. She combines strong skills with clear, responsive communication, and her support throughout our project was invaluable. I'd recommend her without hesitation.

Mirjana Dimitrov

COO & PM executive at JustSnap

Petra delivered exactly what was needed, combining strong UX thinking with a clear focus on conversions. I’d gladly work with her again.

Sean Flood

Manager at Reigate Kitchen

PRICING

Clear costs, no hidden fees.

Clear costs, no hidden fees.

Clear costs, no hidden fees.

Pick the engagement that fits where you are right now. Whether you're ready to grow continuously, need clarity fast, or have a specific project to ship.

Pick the engagement that fits where you are right now. Whether you're ready to grow continuously, need clarity fast, or have a specific project to ship.

Start here

ONE-TIME

Full CRO & UX audit

Full CRO & UX audit

The free mini audit shows you 3 quick wins. The full audit shows you everything, and exactly what to fix first.

The free mini audit shows you 3 quick wins. The full audit shows you everything, and exactly what to fix first.

The free mini audit shows you 3 quick wins. The full audit shows you everything, and exactly what to fix first.

from

from

€650

€650

(depends on the scope)

(depends on the scope)

Full UX & conversion funnel analysis

Friction points mapped across your funnel

Issues prioritised by impact

Actionable recommendations, not vague suggestions

Loom walkthrough explaining everything

Fill in a short form about your site, I'll email you within 24h to set up a call.

Fill in a short form about your site, I'll email you within 24h to set up a call.

1 Slot available

ONGOING

Design + CRO Optimization

Design + CRO Optimization

For product teams who want to keep converting better, without hiring in-house

For product teams who want to keep converting better, without hiring in-house

For product teams who want to keep converting better, without hiring in-house

€2,999

€2,999

/ month

/ month

UX/UI + CRO design

Avg 48-72 hour turnaround

Unlimited requests

Direct Slack access to me

1 request at a time via Trello

Thinking partner included

Pause or cancel anytime

Single Project

Single Project

Single Project

Landing pages, full-site redesigns, conversion-focused sprints or specific product features

Landing pages, full-site redesigns, conversion-focused sprints or specific product features

Landing pages, full-site redesigns, conversion-focused sprints or specific product features

Clearly defined scope

Fixed timeline

3 revision rounds

Milestone updates

Scope call included before any work begins

Scope call included before any work begins

Scope call included before any work begins

Scope call included before any work begins

Your questions
answered.

Your questions
answered.

Your questions
answered.

01

What if I'm not sure which service is right for me?

You can start with the Full CRO & UX Audit, it gives you a clear picture of what's holding back conversions before investing in ongoing work.

If you're already confident about the problems and ready to fix them continuously, the subscription is the faster path.

If you have a specific deliverable in mind-a landing page, a redesign, a focused sprint,…- a single project might be the right fit.

Not sure? Book a free discovery call and we'll figure it out together.

02

How is subscription different from hiring a full-time designer?

A full-time senior designer costs €50,000-100,000+ a year, before benefits, onboarding, and the risk of a bad hire. With the subscription you get senior-level UX and CRO work for a flat monthly rate, with no commitment beyond 7 days notice. You can pause when things are quiet and ramp up when they're not.

03

How quickly will I see results?

For the audit: you'll have a full findings report within 1 week of our kick-off call. For more complex audit depends on the scope. Free audit is delivered within 2 business days.

For the subscription: onboarding takes 48 hours, after that you can start submitting requests straight away. Most clients see their first deliverable within the first week.

For a single project:, you'll have a clear proposal within 48 hours of our scoping call, and most projects are delivered within 2-4 weeks.

04

What does a typical request look like?

Anything from redesigning a landing page to improving an onboarding flow, fixing a pricing page, or running a quick CRO review of a specific funnel step. If you can describe the problem or goal, I can turn it into a deliverable.

The clearer the brief, the faster it moves, but I'll always ask if something needs more context.

05

Can I pause of cancel the subscription?

Yes to both. You can pause for up to 2 weeks per billing period ( month) with 3 days notice, useful if you're between launches or in a quiet sprint. You can cancel anytime with 7 days notice, no questions asked. And if you're not feeling it after the first week, you get 75% back.

06

What does the onboarding for subscription look like?

Once you're in, I'll send you a short Notion onboarding doc covering how to submit requests, what to include, and how to get the most out of the subscription. You'll have access to your Trello board and Slack channel within 48 hours. No long calls, no complicated setup.

07

Who owns the design and files?

You do, fully! All Figma files, assets, and deliverables are yours from the moment they're handed off. I'll always deliver clean, well organised files that your dev team can work with directly.

08

What do I need to get started?

For the audit: fill in a short intake form about your site, your goals, and your main conversion concerns. I'll review your site before we speak, then reach out within 24 hours to schedule a call so we can dig into the specifics before I start the audit. No lengthy briefing documents needed, just the form and a conversation.

For the subscription: a discovery call to align on priorities, then onboarding within 48 hours. No lengthy briefing documents or kick-off decks needed.

For a single project: a scoping call to define deliverables, timeline, and price. You'll have a clear proposal in your inbox within 48 hours of that call.

Not the question you were looking for?

Still not sure?

Still not sure?

Book a free discovery call.

Book a free discovery call.

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.