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Years in the industry
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Users impacted
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Acquisition increased
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Lower churn
"Working with Petra has been an absolute pleasure. What sets her apart is her clarity of vision, she brings well-founded opinions and a decisive perspective to the table, which proved invaluable in steering our project to a successful outcome. She doesn't just execute; she thinks along, challenges where necessary, and ultimately delivers. We recommend her wholeheartedly and without reservation."
Patrick Rissi
CEO & Co-founder of arvy
FinTech
B2B & B2C
Web redesign
CRO
Copywriting
UX strategy
Active users
User engagement
No-code
B2B
SaaS
Product design
Web redesign
How UX-driven feature design reduced churn by 23% at a product adoption SaaS
Reduced churn
User acquisition
Shopper marketing tool
Product design
Mobile app
Designed for P&G to drive purchase intent and retail conversions - Turning users into active savers through product design
App store rating
Uplift in sales
PropTech
CRO & UX audit
CRO driven redesign
A CRO audit that uncovered a misrouted CTA hiding the true scale of a conversion problem and a mobile-first redesign to fix it.
Over thousands clicks on a CTA, only 0.65% registrations. Nobody had noticed.
Optimize websites, messaging and user journeys to increase conversions and generate more qualified leads.
Landing pages
CRO & UX audit
Website redesigns
Product design
Create onboarding experiences users actually complete.
Reduce friction, improve first impressions and help new users reach value faster.
Product UX
Onboarding
User flows
Mobile Apps
Web apps
Keep users engaged long after sign-up.
Improve usability, engagement and retention with data-informed product design.
Feature design
UX Improvements
Research
A/B testing
User testing
Build systems that help your team move faster.
Design systems, scalable UI libraries and collaboration between product and engineering.
Design systems
Components
Documentation
Whether you need clarity, execution, or an ongoing design partner, choose the engagement that matches your current stage of growth.
UX & CRO Audit
ONE-OFF
Uncover what's preventing users from converting and receive a prioritized roadmap with practical recommendations to improve your product or website.
Full UX & conversion funnel analysis
Friction points mapped across your funnel
Issues prioritised by impact
Actionable recommendations, not vague suggestions
Loom walkthrough explaining everything
Monthly Product Design
1 Slot available
ONGOING
UX/UI + CRO design
Web & Product design
Avg 48-72 hour turnaround
Unlimited requests
Direct Slack collaboration
1 request at a time via Trello
Strategic partner included
Pause or cancel anytime
Clearly defined scope
Fixed timeline
3 revision rounds
Strategy and UX included
Milestone updates
01
What if I'm not sure which service is right for me?
You can start with the Full CRO & UX Audit, it gives you a clear picture of what's holding back conversions before investing in ongoing work.
If you're already confident about the problems and ready to fix them continuously, the subscription is the faster path.
If you have a specific deliverable in mind-a landing page, a redesign, a focused sprint,…- a single project might be the right fit.
Not sure? Book a free discovery call and we'll figure it out together.
02
How is subscription different from hiring a full-time designer?
A full-time senior designer costs €50,000-100,000+ a year, before benefits, onboarding, and the risk of a bad hire. With the subscription you get senior-level UX and CRO work for a flat monthly rate, with no commitment beyond 7 days notice. You can pause when things are quiet and ramp up when they're not.
03
How quickly will I see results?
For the audit: you'll have a full findings report within 1 week of our kick-off call. For more complex audit depends on the scope. Free audit is delivered within 2 business days.
For the subscription: onboarding takes 48 hours, after that you can start submitting requests straight away. Most clients see their first deliverable within the first week.
For a single project:, you'll have a clear proposal within 48 hours of our scoping call, and most projects are delivered within 2-4 weeks.
04
What does a typical request look like?
Anything from redesigning a landing page to improving an onboarding flow, fixing a pricing page, or running a quick CRO review of a specific funnel step. If you can describe the problem or goal, I can turn it into a deliverable.
The clearer the brief, the faster it moves, but I'll always ask if something needs more context.
05
Can I pause or cancel the subscription?
Yes to both. You can pause for up to 2 weeks per billing period ( month) with 3 days notice, useful if you're between launches or in a quiet sprint. You can cancel anytime with 7 days notice, no questions asked. And if you're not feeling it after the first week, you get 75% back.
06
What does the onboarding for subscription look like?
Once you're in, I'll send you a short Notion onboarding doc covering how to submit requests, what to include, and how to get the most out of the subscription. You'll have access to your Trello board and Slack channel within 48 hours. No long calls, no complicated setup.
07
Who owns the design and files?
You do, fully! All Figma files, assets, and deliverables are yours from the moment they're handed off. I'll always deliver clean, well organised files that your dev team can work with directly.
08
What do I need to get started?
For the audit: fill in a short intake form about your site, I'll review your site before we speak, then reach out within 24 hours to schedule a call so we can dig into the specifics before I start the audit. No lengthy briefing documents needed, just the form and a conversation.
For the subscription: a discovery call to align on priorities, then onboarding within 48 hours. No lengthy briefing documents or kick-off decks needed.
For a single project: a scoping call to define deliverables, timeline, and price. You'll have a clear proposal in your inbox within 48 hours of that call.
