Candu
Elevating UX and UI for no-code product adoption tool, SaaS tool
My Role:
Tools:
Candu is a product adoption tool for product and growth teams who need to build product led experiences without involving development teams. Its core feature is a no code drag and drop web editor which allows users to build and launch in product experiences such as onboarding flows, onboarding checklists, in app homepage, in app annoucements, growth experiments, and many more by either using and customizing templates or build from a scratch.
I have joined Candu as a Product Designer in a remote international team with main offices in London and San Francisco. The product was already launched and live with its existing users. I have had a diverse range of responsibilities, that contributed to the improvement and expansion of Candu. My focus was on scaling no code editor, adding new functions and iterating existing functionality, maintaining and expanding Design system and Brand guidelines, maintaining the consistency and coherence of the user interface and experience across the products, marketing website redesign, user centric design, collaboration in a remote international team.
*I have worked under NDA, I am able to present only limited sections.
Impact
Adding new functionality reduced user churn by 23%
Maintaining and expading Design system sped up product development by 22%
Redesigning marketing website led to higher user acquisition by 14%
Image cropping function
Through user feedback, we identified a recurring pain point, users often uploaded images that didn’t quite fit their design layouts. Without a cropping tool, they had to rely on external software and disrupting their workflow.
The primary goal was to introduce a simple yet powerful cropping feature that smoothly integrates into the existing editor interface.
Objectives:
To allow users to perform image adjustments without leaving the platform.
To simplify tasks, reducing the number of decisions and tools required.
To match industry standards.
Custom image crop
A customized image cropping feature offers users flexible tool to adjust and refine specific parts of an image to match their preferences with simple drag controls.
Crop ratio's
This function offers users a selection of quick options for common formats, while cropping images.
New feature Blocks
Many users face challenges like limited design knowledge, tight deadlines, and the need for brand consistency. To address these pain points, we have integrated pre-built blocks of content into our online editor. This feature allows users to drag and drop pre-designed sections of content directly into their projects, enabling faster, more efficient workflows.
The goal was to streamline the design process, reduce the learning curve for non-designers, and provide customizable components that maintain design integrity.
Users can customize Block’s content by changing the colors, fonts, spacing, replacing placeholder text, images, or icons with their own content.
Problem
Candu users face challenges in collaborating on designs or content across teams. Current workflows involve exporting content or relying on external tools for sharing which can lead to friction, miscommunication, and potential loss of context. This limits teamwork and slows decision-making processes, especially in cross-functional or distributed teams.
Solution
Integrate a Share Functionality into the application, which lets users share content directly within Candu app.
Sharing a link
A unique URL that can be shared with others, providing direct access to the content within a browser.
Sharing via email
A simple mechanism that sends an email notification with a link to the content.
Set sharing permissions
The ability to specify view, edit, or share permissions, providing control over who can interact with the content.
Password protection
Adding an extra layer of security to prevent unauthorized access by requiring a password for certain shared content.
Preview shared content on a dedicated web page
A feature that allows teams to preview content before final publishing, with integrated commenting to streamline feedback, reduce friction and the need for third-party communication tool.
Analytics
Analytics overview help to measure interaction and engagement with content published with Candu’s no–code editor. Candu tracks visitor and event data for all content and every segment of users.
Multi factor authentification
MFA adds an extra layer of security beyond just using a username and password combination. MFA aims to mitigate the risks associated with stolen or weak passwords by adding additional factors that are typically harder for an attacker to compromise.
By an authentificator app
By text message
Deploy MFA for an organisation
Deploy MFA for an individual account under organisation
Marketing site redesign
The marketing site plays a vital role as a digital platform for promoting and showcasing the various features, benefits, and unique value proposition of Candu’s SaaS tool to potential customers. As the product continues to evolve with the addition of new features and functions, it becomes crucial to update both the content and design of Candu’s marketing site to ensure it remains up to date and aligned with the latest product’s offerings.
I have designed few versions, from which we choose the one, which scored the best with A/B testing and which was tested using Maze.
Design system
I reorganized and expanded our already existing design system to address growing inconsistencies, improve scalability, and streamline collaboration across teams. I have started with a full audit of existing components, patterns, and documentation. I identified duplicates, outdated, and underutilized components, and retiring components that no longer aligned with the brand’s direction.
The initial design system worked well for smaller projects but lacked the flexibility to support new features and platforms as the product expanded.
Takeaway
In my work for Candu, I have learned the value of creating flexible, user-centric design systems, especially when working within no-code environments. By continually refining features—such as image cropping and pre-built content blocks—I was able to respond directly to user feedback. Also reorganizing and expanging Design system, the source of thruth, accelerated the design and development process.
Additionaly working with an international, remote team also taught me the importance of clear communication and adaptability, which helped us balance technical constraints with user needs, ultimately enhancing the product's overall experience.