La Cuponera
Web & App Design
My Role:
Product design ∣ Research ∣ UX writing
Tools:
Figma ∣ FigJam ∣ Balsamiq ∣ Notion
In today’s world, everyone is looking for ways to save money. One of the most popular ways to do this is through mobile cashback apps. These apps allow users to earn cashback on their purchases, ultimately helping them save money. This application was designed, build and launched for Procter and Gamble’s Spanish and Portuguese market.
Coupon marketing is a powerful and versatile strategy that can help businesses attract new customers, increase loyalty, boost sales, and enhance brand awareness.
The client approached us with the challenge of developing a mobile cashback application that could differentiate itself from the existing applications. The primary aim of the client was to address user retention, which had always been a challenge for mobile cashback applications. The client wanted to develop a platform that provided a seamless user experience, incentivized users to use the application frequently, and increased engagement.
I have joined this project in its begining as a remote Product Designer. I started with a concept, and needed to define a design process, which helped me break down this project into smaller, easier to handle steps.
The Challenge was to transfrom concept into MVP and launch it within 2 months.
Research
Procter and Gamble provided research data from their already extensive customer base which helped speed up the research process and I have gained insights into users behaviors, pain points and preferences.
With my Product manager we have centered our research around competitor analysis in order to understand how other apps are addressing similar issues. Based on our findings we have identified features that were missing in the existing concept, such as refferal, in app and push notification, personalized recommendations.
